A supermarket sells products that everyone needs, so you might think that they do not have to force you into buying something. But that is absolutely untrue, a lot of things in a supermarket are done to make you buy more products and more expensive products. What do they do exactly and how does that work?

A long time ago supermarkets had baskets to put your shopping’s in. But the disadvantage of this was that when you bought many products, the basket got really heavy. So to make yourself more comfortable, you stop shopping when your basket is filled with products, to prevent you from dragging a heavy basket. To solve this the supermarkets got trolleys; this makes you buy more products.

The whole supermarket is full of signs indicating that a product is on sale. These signs have two results: first it makes the supermarket less monotonous, but it also makes you buy more products. The sale signs make you think that you are buying something cheap, but often you would not have bought it, if it would not have been for sale. So instead of saving money, you spend more money.

They have also thought about the way you walk through the store. When you want to go to the pay-desk you have to walk through the whole store, and they hope that you see something then that you might need and then buy it. But there is also a fixed route, that a lot of customers walk. The owners of the supermarket know this route and try to take advantage from this. Most of the people are right-handed and it is easier for them to take something from a rack that is on the right site, so the most expensive products are put in the rack on the right.

The packing of a product also influences choice. The color and shape of the packing must fit with the product. For instance a round product indicates that the product is soft and of course you choose the color that corresponds with the product. That is why a coffee packing is very often brown. The packing must be recognizable from far off and must look qualitative good. The packing is very important because people have an expectation of a product and when the product looks good, they will buy it.

Supermarkets try to seduce people to buy a lot of products

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